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Art direction


“Animalia” - a concept, scenography and event design for Burberry Spring 22 RTW runway at the Royal Horticultural Halls
“Animalia” is a three parts phygital event, mixing real scenography and AR elements in a storytelling who takes us back to our primal instincts. 

Art direction team:
Maya Agam, Alena Ploski and Mikaela Arcangle

Mentors:
Etienne Russo from Villa Eugenie








STORYTELLING

Animalia takes us back to our primal basic instincts. As humans, we were born with a sense of innocence freed from any inhibitions—a sense of freedom. Animalia highlights the innate need of humans to connect with other life such as plants and animals, and the desire to be near nature, to have the purity of being young again. At the same time, it aims to show what it means to exist in mixed realities in this day and age where technology plays a big role in shaping one’s youth and how humans communicate.












KEYWORDS


  • FREEDOM

  • PRIMAL INSTINCTS

  • NATURE  

  • VISUAL PERCEPTION

  • TECHNOLOGY 

  • ALTERNATE REALITY

















AR INVITATION










EVENT TIMELINE














































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