Art Direction        Art           Video






 


CHAMPION
Showroom Fashion Week

For Paris Fashion Week, we were tasked with creating a complete experience for the Champion Showroom. Each room offers a distinct universe, inviting visitors to explore the collections through a journey.

From the industrial-style Paper Boy café to a modular retail space, a hidden blue room, and an exhibition area, we designed a path reminiscent of an art gallery. Imagery and fabric coexist in perfect harmony. A modular wooden structure serves as the central element of the setup, designed to be playful and adaptable to the showroom’s future needs.

As part of this project, we created custom lamps, basketballs, mobile seating, and furniture on wheels.

The entire concept was developed in collaboration with Champion’s creative team, led by @Jay Escobara.
3D DesignTechnical DrawingsProductionProduction Follow-upInstallation

Location: Rue Daniel Casanova, Paris






























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